Interstate of Mind » Olympics Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 Show me the way to Rio de Janeiro… Thu, 16 Aug 2012 10:03:03 +0000 A quirky little twist to the Olympics signage in Stratford this week. Who’s up for it??

]]> 0
The Olympics; Reworked Tue, 14 Aug 2012 16:58:29 +0000 So the 2012 Olympic Games are now over, and if I’m being honest, a few months back I never thought I would feel even the slightest bit lost without the daily hype surrounding the athletes and their sporting achievements, and which country is in the lead with gold medals. But incredibly, I am now.

Thankfully just around the corner is possibly an even more exciting sporting phenomenon. Make way people for the Paralympics, or ‘The Superhumans’ as Channel 4, the official broadcaster of the 2012 Paralympic Games, have so ambitiously put it. I can’t help but feel completely captivated each time I see their huge marketing campaign surrounding some of the members of the Paralympian Team GB. A tiny glimpse into some of their personal stories coupled together with their level of endurance and determination and I’m hooked. Every time I see the trailer I think “I really want to go and see that film” and then realise that this is something very real about to take place practically on my doorstep. And to top that, one that has been promised to be the biggest and most popular Games in Paralympic history.

Reworking the Olympics strapline, and to quote the words of one message hung on the memory tree in the specially designed Games terminal at Heathrow Airport: be ‘inspired by a generation’. Admirable.

Campaign Credit: 4Creative


Campaign Credit: McCann Worldgroup  /  Illustration Credit: HelloVon



]]> 0
Gold at any price..? Tue, 14 Aug 2012 16:21:58 +0000 Following on from my post Pressure London 2012: The Importance of Sports Psychology the journalist Matthew Syed has looked into what happens when you have reached your goal, you have won the gold...what is next in the mind of the athlete.


Following on from my post Pressure London 2012: The Importance of Sports Psychology the journalist Matthew Syed has looked into what happens when you have reached your goal, you have won the gold…what is next in the mind of the athlete.

I could listen to Michael Johnson all day anyway but I particularly liked his comments – That there is a feeling that you can never have any problems in life after winning a gold but it does not work that way. He has come to know that when he thinks about his achievements he can smile, and it is a good feeling, but does it mean that everything in his life is perfect? Absolutely not.

So it looks like its the vision and then the journey to get there that is most important. Then, when you reach that goal, you find another. It might not be gold but having something to strive for in life is important in making us who we are, setting your own goals achieving them then finding new ones keeps us going. Always remembering those achievements is important and having a good understanding that what ever life may throw at you, those achievements never go away.

See: Olympics 2012: The highs and lows of winning gold


]]> 0
Inspire a generation Mon, 13 Aug 2012 17:01:44 +0000 I’ve been watching the build up to the Olympics for a while and indeed have seen this banner in my hometown of Chiswick for weeks, each night on the 94 bus stop at Turnham Green Terrace. Today I walked past it before going home to see the closing ceremony and wanted to capture its sentiment.

For I have felt that these games had a brand mission for the youth of the country and from the opening ceremony to the closing ceremony has stuck by that mission. They have used it to believe in the decisions made and allow for some of the most brave, bold and gloriously creative answers to the question of what might be the most appropriate way to tackle the worlds biggest event?

I will admit I did not like the brand identity and perhaps it is because I was not the main target audience. But I think the brand was spot on and the way they stuck to the brand message through all the channels very clever. There was a bit for everyone there too and to see Eric Idle, The Who and Queen at the closing ceremony made me miss my youth whilst feeling proud to be sitting listening to this with my children.

Wow what a whirlwind and I have to say…inspiring.

]]> 0
Just made me laugh really… Thu, 09 Aug 2012 13:27:55 +0000


]]> 0
A Record-breaking Lift Wed, 08 Aug 2012 17:14:38 +0000 On Saturday I went off to Excel to watch the men’s weightlifting 94kg division. I’m a fan of the World’s Strongest Man competitions, so I was really looking forward to seeing how much these guys could lift. I was not left disappointed! It was unbelievable watching them lift such enormous weight. It’s incredible to see how far athletes can push their bodies, and the feats they can achieve.

After the snatch, 3 lifters were tied on 185kg. However, Ilya Ilyin of Kazakhstan completely outclassed his opposition in the clean and jerk, and ended up winning the event by some margin, shattering 2 world records in the process – the most weight lifted in the clean and jerk, and the total weight lifted. He lifted 185kg in the snatch, 233kg in the clean and jerk, with a total weight of 418kg!

The competitors

The judges

The starting scoreboard

Loading the bar

Preparing to attempt to break the world record

The lift


The final scoreboard

The medal ceremony

The medal winners

]]> 0
Celebrity Spots Wed, 08 Aug 2012 14:03:45 +0000 Even though London has been a bit of a ghost town over the last week or so, there’s been a fair amount of celeb spotting to be had on the tube. Athletes past and present, commentators and presenters galore. They all seem to have shunned the Olympics lanes in favour of the good old underground. So having not been able to get my phone out in time for Sharron Davies, Mark Foster and the entire Turkish athletics team, I finally managed a sneaky, voyeuristic pic of presenting legend John Inverdale! Enjoy…

]]> 0
Vel-O-Drome Wed, 08 Aug 2012 09:02:42 +0000 Crystal CG have worked with LOCOG to create this animation intended to excite the crowd before each cycling event at the Velodrome.


Chemical Brothers ‘Velodrome’ – London 2012 from CrystalCG International on Vimeo.

Crystal CG have worked with LOCOG to create this animation intended to excite the crowd before each cycling event at the Velodrome.

Inspired heavily by Tron, and with a custom made track from the Chemical Brothers, this is an overly cool video that adds even more excitement to an already incredible sport! You can read a little more about the animation here.

]]> 0
Pressure Tue, 07 Aug 2012 10:33:01 +0000 Really interesting piece, points to take through all areas of our life.


This is a really interesting piece. For me three points stood out.
That those that truly succeed, those at the very top actually use the pressure to succeed, opposed to working at blocking it out, which is hard enough I am sure.
That it is about the individual. It is having the confidence to know what works for you, it does not matter what the others are doing.
And last but not least it is also controlling the controllables, you can’t worry about the weather for instance.

Points to take through all areas of your life I think. A great piece and nicely put together.

]]> 0
Olympic Coin Tue, 07 Aug 2012 09:42:39 +0000 I almost forgot about the ridiculousness of paying £1.20 for a miniature bottle of no-name water in Stratford station this weekend after receiving a sparkling new Olympic 50 pence piece in my change. According to The Royal Mint, these coins are all but being taken out of circulation by the general public as they hoard them as free souvenirs of the games. I’m guilty!

So congratulations to Florence Jackson of Bristol who won the Blue Peter competition to design the special edition Olympic coin for athletics. This is one coin that won’t be getting spent… yet. Her London 2012 50p Sports Collection Athletics coin is available to purchase from here.

Image credit: Matt Faber/PA Wire

]]> 0