Interstate of Mind » Paralympics http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Paralympic Countdown http://www.interstateofmind.com/paralympic-countdown/ http://www.interstateofmind.com/paralympic-countdown/#comments Mon, 20 Aug 2012 16:50:58 +0000 http://www.interstateofmind.com/?p=2590 With only a week and a half until the London 2012 Paralympics kick off, the capital is currently under going a massive operation ready itself for the biggest Paralympics in history.

With the success of the the Olympic games, the worlds eyes are really on the Paralympics. For the first time in their 52 year history all events are completely sold out. Britain better be looking good for the 4,200 athletes and millions of event attendees and viewers watching from around the world. Thousands of flags and banners in dozens of venues will be changed, hundreds of buses will be converted, new volunteer recruits will be put through their paces, and the world’s media will be back in the capital and the country.

The Paralympic symbol, which was first reviled at the 2004 Athens Paralympics, consists of three agitos, coloured red, blue and green, the three colours that are most widely represented in national flags around the world. This symbol of ‘Spirit in Motion is set to be as familiar around the country as the olympic rings.

On Wednesday 22 August, with just one week to go to the Games, four flames will be lit at the tops of the highest peaks of the four UK countries. Then on the 28th August, the torches will then be taken on a 24 hour relay and all meet at the Paralympic spiritual home, Stoke Mandeville.

So keep your eyes open around London and other locations in Britain for all the changes. Cardiff have already unveiled a giant Paralympic Agitos outside the city hall and Tower bridge should be exchanging the Olympic rings for the Agitos any day now.

 

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The Olympics; Reworked http://www.interstateofmind.com/the-olympics-reworked/ http://www.interstateofmind.com/the-olympics-reworked/#comments Tue, 14 Aug 2012 16:58:29 +0000 http://www.interstateofmind.com/?p=2540 So the 2012 Olympic Games are now over, and if I’m being honest, a few months back I never thought I would feel even the slightest bit lost without the daily hype surrounding the athletes and their sporting achievements, and which country is in the lead with gold medals. But incredibly, I am now.

Thankfully just around the corner is possibly an even more exciting sporting phenomenon. Make way people for the Paralympics, or ‘The Superhumans’ as Channel 4, the official broadcaster of the 2012 Paralympic Games, have so ambitiously put it. I can’t help but feel completely captivated each time I see their huge marketing campaign surrounding some of the members of the Paralympian Team GB. A tiny glimpse into some of their personal stories coupled together with their level of endurance and determination and I’m hooked. Every time I see the trailer I think “I really want to go and see that film” and then realise that this is something very real about to take place practically on my doorstep. And to top that, one that has been promised to be the biggest and most popular Games in Paralympic history.

Reworking the Olympics strapline, and to quote the words of one message hung on the memory tree in the specially designed Games terminal at Heathrow Airport: be ‘inspired by a generation’. Admirable.

Campaign Credit: 4Creative

 

Campaign Credit: McCann Worldgroup  /  Illustration Credit: HelloVon

 

 

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Meet the Superhumans http://www.interstateofmind.com/meet-the-superhumans/ http://www.interstateofmind.com/meet-the-superhumans/#comments Thu, 02 Aug 2012 09:57:49 +0000 http://www.interstateofmind.com/?p=2293 As well as the Olympics, we have the Paralympics, which is always a joy to watch. It is incredible to see the athletes constantly push themselves and overcome any obstacle thrown at them.

Channel 4 are showing the Paralympics from the 29th of August to the 9th of September. 4creative have produced an incredibly powerful advert entitled ‘Meet the Superhumans’, which really highlights how strong and brave these athletes are.

Due to the rights around the chosen music for the ad, we cannot embed the YouTube video, but if you follow this link, you can view the video on the C4Paralypics channel.

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