Interstate of Mind » Penguin Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 A Taste of Essex Wed, 11 Jul 2012 13:00:39 +0000 At the end of last year, some of us were lucky enough to have been invited out to deepest Essex by Jamie Oliver and his team to help kick-off the creation of his new book, ‘Jamie’s 15-Minute Meals’.

We had a fantastic few days sampling some of the dishes cooked by Jamie whilst brainstorming, sketching and working up some concept ideas using David Loftus’ always beautiful photography. Check us out…

Jamie’s 15-Minute Meals will be published by Penguin books and hitting the book shelves late September 2012. Have a look at some other Penguin and Jamie Oliver books we have designed¬†here.

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Lose Yourself in a Good Book Wed, 09 Feb 2011 09:56:15 +0000 Last Friday saw the re-release of Marian Keyes’ latest novel, The Brightest Star in the Sky, which we at Interstate are very excited about. Having been approached by Penguin back in October last year, following our hugely successful Jamie Oliver/Penguin collaboration, we were briefed to create a fresh new look for the Queen of Chick-Lit. With her writing described as wry, perceptive and charming, and with an army of readers already hooked on her grown-up brand of fiction, Marian’s books needed a cover to match this complex and intelligent interior.

Following much research into the lady herself and her audience, we settled on a typographic style which would allow growth through not only this current book and those to come, but also for the entire back catalogue. The final look uses connective lines illustrating the emotional journey that the reader is taken on, leading into key elements from the book’s content. The typographic look was softened by the publishers through the use of a sketched vignette and an advertising campaign, advised by ourselves, was rolled out at the end of last week. We even saw a TV ad over the weekend…

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