Interstate of Mind » Photography Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 A New Look for David Loftus Tue, 03 Sep 2013 16:44:15 +0000 We've been rather busy the past few months creating a new website for food and lifestyle photographer David Loftus.

We’ve been rather busy the past few months creating a new website for food and lifestyle photographer David Loftus. David needed to refresh his online presence, taking inspiration from his illustrative style, incorporating his various social media channels, and updating his website usability across different digital devices.

It was such a fun project to work on; our brief from David was a piece of his wall that he ripped away at for us to use as a visual benchmark! We’re really pleased with the new design – it’s a real fusion of beautiful images and clean white space, balanced with warm vintage touches, and can now be kept continually updated with David’s latest photographic adventures. And David is ‘very happy’ too.

What do you think?

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Travel Photographer of the Year Thu, 16 Aug 2012 15:27:49 +0000 Whilst researching at the Royal Geographic Society yesterday I was lucky enough to see the Travel Photographer of the Year competition exhibition displayed in the Pavilion (both inside and outside).

The exhibition includes a showcase of work by the overall winner of the 2011 award, American photographer Louis Montrose. Also on display were images shot earlier this year, by the 2007 winner Cat Vinton, of His Holiness the Dalai Lama. Stuart Dunn’s shows some beautiful shots from his travels to India, documenting the work of the Elephant Family charity, as part of his prize from 2010’s TPOTY awards. There is also a display about the history of travel photography, featuring images from the Royal Geographical Society’s archive.

From the extreme humidity of the rain forests of South America and the Far East, to the freezing and inhospitable arctic regions of northern Canada and Russia – the competition attracts stunning image entries from across the world.

Check out the audio slide show containing a selection of images from the exhibition on the BBC News website. The exhibition is open till the 2nd September and is free.

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The Olympics; Reworked Tue, 14 Aug 2012 16:58:29 +0000 So the 2012 Olympic Games are now over, and if I’m being honest, a few months back I never thought I would feel even the slightest bit lost without the daily hype surrounding the athletes and their sporting achievements, and which country is in the lead with gold medals. But incredibly, I am now.

Thankfully just around the corner is possibly an even more exciting sporting phenomenon. Make way people for the Paralympics, or ‘The Superhumans’ as Channel 4, the official broadcaster of the 2012 Paralympic Games, have so ambitiously put it. I can’t help but feel completely captivated each time I see their huge marketing campaign surrounding some of the members of the Paralympian Team GB. A tiny glimpse into some of their personal stories coupled together with their level of endurance and determination and I’m hooked. Every time I see the trailer I think “I really want to go and see that film” and then realise that this is something very real about to take place practically on my doorstep. And to top that, one that has been promised to be the biggest and most popular Games in Paralympic history.

Reworking the Olympics strapline, and to quote the words of one message hung on the memory tree in the specially designed Games terminal at Heathrow Airport: be ‘inspired by a generation’. Admirable.

Campaign Credit: 4Creative


Campaign Credit: McCann Worldgroup  /  Illustration Credit: HelloVon



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Inspire a generation Mon, 13 Aug 2012 17:01:44 +0000 I’ve been watching the build up to the Olympics for a while and indeed have seen this banner in my hometown of Chiswick for weeks, each night on the 94 bus stop at Turnham Green Terrace. Today I walked past it before going home to see the closing ceremony and wanted to capture its sentiment.

For I have felt that these games had a brand mission for the youth of the country and from the opening ceremony to the closing ceremony has stuck by that mission. They have used it to believe in the decisions made and allow for some of the most brave, bold and gloriously creative answers to the question of what might be the most appropriate way to tackle the worlds biggest event?

I will admit I did not like the brand identity and perhaps it is because I was not the main target audience. But I think the brand was spot on and the way they stuck to the brand message through all the channels very clever. There was a bit for everyone there too and to see Eric Idle, The Who and Queen at the closing ceremony made me miss my youth whilst feeling proud to be sitting listening to this with my children.

Wow what a whirlwind and I have to say…inspiring.

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A Record-breaking Lift Wed, 08 Aug 2012 17:14:38 +0000 On Saturday I went off to Excel to watch the men’s weightlifting 94kg division. I’m a fan of the World’s Strongest Man competitions, so I was really looking forward to seeing how much these guys could lift. I was not left disappointed! It was unbelievable watching them lift such enormous weight. It’s incredible to see how far athletes can push their bodies, and the feats they can achieve.

After the snatch, 3 lifters were tied on 185kg. However, Ilya Ilyin of Kazakhstan completely outclassed his opposition in the clean and jerk, and ended up winning the event by some margin, shattering 2 world records in the process – the most weight lifted in the clean and jerk, and the total weight lifted. He lifted 185kg in the snatch, 233kg in the clean and jerk, with a total weight of 418kg!

The competitors

The judges

The starting scoreboard

Loading the bar

Preparing to attempt to break the world record

The lift


The final scoreboard

The medal ceremony

The medal winners

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Triple Decker Wed, 11 Apr 2012 11:03:30 +0000 My long time friend David Loftus launched his very own cookbook ‘Around the World in 80 dishes’. What is very special about David is that he is a photographer who has such a creative eye that he not only makes food and its surrounding look stunning, but captures the story behind the food at the same time.

His first book tells a wonderful story through food and epitomises David’s amazing and beautiful skill.

Spotted in Waterstones Chiswick were three books, David’s own, Two Greedy Italians Eat Italy and Jamie’s Great Britain no less, on the ‘New Books’ stand – all shot by David.

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A Year Long Snapshots Around The World Thu, 05 Jan 2012 12:26:02 +0000 [iframe: width=”680″ height=”376″ src=”” frameborder=”0″ allowfullscreen]

Mobile travel guide provider Triposo has recently created “A Year Long Snapshots around the World“, a short film that reveals the exact locations in the world where pictures were taken, and that for each day of the year.

The beautiful film shows a world map in which pixels light up according to the amount of pictures taken, resulting in an animation that is far too fast to make sense of. Because of this, they have also provided a series of snapshots to highlight days where there are some remarkable trends and outliers. Take a look at the New Years Celebrations around the world.

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Shooting cars Wed, 31 Aug 2011 11:39:38 +0000 Recently we were commissioned by Lotus to design and produce brochures for their existing range of British-Made sports cars.

The brief required the planning and execution of a 5 day shoot in and around London and Lotus’ world famous test track in Hethel, as well as the design of both the Elise and Evora brochures – which would in turn directly influence the style and composition of the photography.

With a tight deadline requiring the finished brochures at the 2011 Frankfurt Motorshow in October, the past 8 weeks have been filled with excitement, hard work, commitment and, hopefully, elation.

UPDATE: Take a look at the finished pieces in our Case Study.

Confidence in the field

Chasing the light on an evening shoot

Checking the proofs

On press

On the road

Evening shot in Goodwood





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A Food Journey to the Heart of Morocco Fri, 01 Apr 2011 14:01:12 +0000

Today sees the international launch of ‘A Month in Marrakesh’, a recipe book and travelogue published by Hardie Grant, with food by Andy Harris; editor of Jamie Magazine, who embraces the wealth of flavours that Morocco has to offer, all of which are brought to life by beautiful photography and illustrations from renowned photographer David Loftus. To see how we brought to life the recipes and memories that both Andy and David experienced during their stay in Morocco, click here.

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Tilt-shift your perceptions Tue, 01 Mar 2011 08:52:28 +0000 An example of a very 'of-the-moment' photographic technique. When done properly, your image can be made to resemble a miniature model.

An example of a very ‘of-the-moment’ photographic technique. When done properly, your image can be made to resemble a miniature model. It’s all to do with depth of field and focusing – all rather complex – and Wikipedia sums up tilt-shift photography better than I do here.

These are a couple of my attempts. To make it ‘real’ I find you need to be looking down and prompts need to be in shot that feel associated with models; such as little people, vehicles, bright ‘fake’ colours etc.

There are iPad/iPhone apps and tutorials to be found on the web.

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