If it looks fast, it generally is fast!

If it looks fast, it generally is fast!

20th November 2012

Interstate’s Dragon takes victory in the Macau Grand Prix. Working directly with Volkswagen Motorsport GmbH and the hugely successful Carlin Formula 3 team we created two striking ‘Year of the Dragon’ liveries in Chinese national colours for the final race of the 2012 Formula 3 championship in Macau this weekend. Felix da Costa, leading every lap on […]

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Design Laps

Design Laps

26th July 2012

They say, ‘What goes around, comes around.’ and this seems quite true for the world of design and motorsport. Surfacing on Nick’s desk recently, the beautiful 1986 Austrian Grand Prix leaflet alongside a rather identical angled 2012 Singapore Grand Prix version.

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Goodness Gracious

18th July 2012

The Lotus marque took centre stage at the 2012 Goodwood Festival of Speed. During a black tie dinner on Thursday night Lord March revealed one of Gerry Judah’s most dramatic and elegant works yet.

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The Great and the Goodwood

The Great and the Goodwood

13th July 2012

The sun held out on the last day to create a truly ‘glorious’ Goodwood Festival of Speed 2012. Beautiful cars were driven as nature intended and the usual eclectic mix of die-hard petrol heads rubbing shoulders with young bronzed champagne-fuelled ladies.

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Style over continent

Style over continent

10th September 2011

When you already have a sponsor for a Motorsport team it’s easy to think that the work’s been done. But it’s important to give the sponsors image as much care and attention as you can, because retention is as important as a win. With this in mind the Spanish borne Addax GP2 racing team commissioned […]

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In Pursuit of Excellence

In Pursuit of Excellence

25th March 2011

Way back in ’06, we were appointed to formulate the brand identity for the FIA Institute Excellence programme, intended to form the cornerstone of the FIA Institute’s aim to drive and reward excellence in all aspects of motor sport safety and sustainability. The original Interstate design focused on the first iteration of the programme through […]

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Sydney Telstra 500

Sydney Telstra 500

23rd December 2010

Interstate was at the final race of the V8 Supercars Australia to see James Courtney of Jim Beam Racing  crowned the 2010 champion.

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Making of the ‘Ecclestone Collection’ anniversary book

Making of the ‘Ecclestone Collection’ anniversary book

26th August 2009

How do you document 50 years of Grand Prix history in one day? The task was to shoot 24 historic sports cars, some with an estimated value of over $10 million dollars a piece, in 12 hours as the book would begin with a dawn shot and end with a dusk shot.

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Racy Fonts

25th August 2009

Two typographers and a pro race pilot collaborated to design a font with a car. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. Here at Interstate we’re not sure about the font but we’re loving the idea. Why not hire a F1 car next time around.

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