Interstate of Mind » Racing http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 If it looks fast, it generally is fast! http://www.interstateofmind.com/if-it-looks-fast-it-generally-is-fast/ http://www.interstateofmind.com/if-it-looks-fast-it-generally-is-fast/#comments Tue, 20 Nov 2012 17:45:34 +0000 http://www.interstateofmind.com/?p=2784 Interstate’s Dragon takes victory in the Macau Grand Prix.

Working directly with Volkswagen Motorsport GmbH and the hugely successful Carlin Formula 3 team we created two striking ‘Year of the Dragon’ liveries in Chinese national colours for the final race of the 2012 Formula 3 championship in Macau this weekend.

Felix da Costa, leading every lap on the winding street circuit drove the red car to the team’s 248th race win while Daniel Abt, driving the second dragon car finished 12th.

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Design Laps http://www.interstateofmind.com/design-laps/ http://www.interstateofmind.com/design-laps/#comments Thu, 26 Jul 2012 13:52:51 +0000 http://www.interstateofmind.com/?p=2257 They say, 'What goes around, comes around.' and this seems quite true for the world of design and motorsport. Surfacing on Nick's desk recently, the beautiful 1986 Austrian Grand Prix leaflet alongside a rather identical angled 2012 Singapore Grand Prix version.

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They say, ‘What goes around, comes around.’ and this seems quite true for the world of design and motorsport. Surfacing on Nick’s desk recently, the beautiful 1986 Austrian Grand Prix leaflet alongside a rather identical angled 2012 Singapore Grand Prix version.

In the 26 years between, nothing much has changed aside from the designer’s media choice (was paint, now pixel) the car is now ‘generic’ rather than a specific Ferrari and the chequered flag of old unintentionally being echoed in the oh-so-2012 QR code. It seems ironic that the leaflet of old didn’t have to carry as much information even though there was no internet or social sharing to ‘find out more’.

Will the 2012 leaflet be so fondly cherished in 26 years time? Check this blog in 2038 and we’ll let you know…

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Goodness Gracious http://www.interstateofmind.com/goodness-gracious/ http://www.interstateofmind.com/goodness-gracious/#comments Wed, 18 Jul 2012 17:56:48 +0000 http://www.interstateofmind.com/?p=2250 The Lotus marque took centre stage at the 2012 Goodwood Festival of Speed. During a black tie dinner on Thursday night Lord March revealed one of Gerry Judah's most dramatic and elegant works yet.

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The Lotus marque took centre stage at the 2012 Goodwood Festival of Speed. During a black tie dinner on Thursday night Lord March revealed one of Gerry Judah’s most dramatic and elegant works yet. Something between a mobius strip and infinity symbol it seemed to never stop. On every surface of the ‘monocoque’ structure sat a Lotus Formula 1 car from the sixties to the present day. And in a wonderful finale, the temporary installation was dramatically presented with a display of classical music, fireworks and illuminations.  All of the feature sculptures have been impressive but this one was truly beautiful and if this isn’t a shot of adrenaline for Lotus then I don’t know what might be.

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The Great and the Goodwood http://www.interstateofmind.com/the-great-and-the-goodwood/ http://www.interstateofmind.com/the-great-and-the-goodwood/#comments Fri, 13 Jul 2012 10:01:27 +0000 http://www.interstateofmind.com/?p=2237 The sun held out on the last day to create a truly 'glorious' Goodwood Festival of Speed 2012. Beautiful cars were driven as nature intended and the usual eclectic mix of die-hard petrol heads rubbing shoulders with young bronzed champagne-fuelled ladies.

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The sun held out on the last day to create a truly ‘glorious’ Goodwood Festival of Speed 2012. Beautiful cars were driven as nature intended and the usual eclectic mix of die-hard petrol heads rubbing shoulders with young bronzed champagne-fuelled ladies. Whilst standing next to some, they were introduced to the new Zonda (with Horacio himself frantically polishing within earshot), “Isn’t that Japanese?” one asked. “No, that’s Honda.”

The presence of Interstate client Lotus (Case Study) both old and new was dominant and welcoming.

My ears are still ringing from the old Auto Union Racer being revved in the paddock…

Great day as ever.

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Style over continent http://www.interstateofmind.com/style-over-continent/ http://www.interstateofmind.com/style-over-continent/#comments Sat, 10 Sep 2011 11:50:41 +0000 http://www.interstateofmind.com/?p=1720 When you already have a sponsor for a Motorsport team it’s easy to think that the work’s been done. But it’s important to give the sponsors image as much care and attention as you can, because retention is as important as a win.

With this in mind the Spanish borne Addax GP2 racing team commissioned us to review their teams cars liveries to reflect the importance of their sponsors to the ongoing success of the team. A design was agreed on and one of our production team flew out to Valencia to plan the car out on site at the teams impressive garages.

The home of GP2 in Spain

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In Pursuit of Excellence http://www.interstateofmind.com/in-pursuit-of-excellence/ http://www.interstateofmind.com/in-pursuit-of-excellence/#comments Fri, 25 Mar 2011 16:07:17 +0000 http://www.interstateofmind.com/?p=1308 Way back in ’06, we were appointed to formulate the brand identity for the FIA Institute Excellence programme, intended to form the cornerstone of the FIA Institute’s aim to drive and reward excellence in all aspects of motor sport safety and sustainability.

The original Interstate design focused on the first iteration of the programme through the Institute’s Centres of Excellence. Now the Institute has made the most recent addition to its developing programme through the Young Driver Excellence Academy.

The Institute’s adaptation is still in evolution but its dynamics and modernity make a strong impression for the Young Driver Excellence Academy – with the gold shard, radiating from the centre of the ‘Vortex’. Still expressing the values of the organisation; Safety, Sustainability, Innovation and Excellence, the ‘Vortex’ marque now has youth and ambition on its side too – all under the watchful eye of former F1 driver and two-time Le Mans winner, Alex Wurz.

Richard Woods, Director General of the FIA Institute and long-standing Interstate client says:

“This selection event has been an incredible story for the FIA Institute. We started out with a process that was open to drivers across the world. After an exceptional response from the ASNs, we chose 18 drivers who arrived here in Austria on Saturday. From those 18 we have the 12 who will go forward for the season. But there really are no losers here. Those who haven’t been successful have spent three days in the company of world-class competitors and coaches and have had the opportunity to learn a huge amount.  Now we look ahead to our first year with the FIA Institute Young Driver Excellence Academy.”

Here are shots of the 12 specially selected drivers attending their first of 6 workshops to be held across Europe.

Images from flickr.

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Sydney Telstra 500 http://www.interstateofmind.com/sydney-telstra-500/ http://www.interstateofmind.com/sydney-telstra-500/#comments Thu, 23 Dec 2010 10:54:33 +0000 http://www.interstateofmind.com/?p=900 Interstate was at the final race of the V8 Supercars Australia to see James Courtney of Jim Beam Racing  crowned the 2010 champion.

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Making of the ‘Ecclestone Collection’ anniversary book http://www.interstateofmind.com/making-of-the-%e2%80%98ecclestone-collection%e2%80%99-anniversary-book/ http://www.interstateofmind.com/making-of-the-%e2%80%98ecclestone-collection%e2%80%99-anniversary-book/#comments Wed, 26 Aug 2009 10:03:57 +0000 http://www.interstateofmind.com/?p=387 How do you document 50 years of Grand Prix history in one day? The task was to shoot 24 historic sports cars, some with an estimated value of over $10 million dollars a piece, in 12 hours as the book would begin with a dawn shot and end with a dusk shot.

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How do you document 50 years of Grand Prix history in one day? The task was to shoot 24 historic sports cars, some with an estimated value of over $10 million dollars a piece, in 12 hours as the book would begin with a dawn shot and end with a dusk shot. Once we had chosen a spot we needed to shoot some rough tests with a Caterham to ensure we were getting what we needed. This also helped us define the size of the canvas and framework required, the general position for the camera, which decided where our power needs would be, and the way in which we would need to bring the cars in. After all, they had to roll on to the set, get photographed and roll out again at a pace of one every 30 minutes without fail. No time for lunch then!

How do you document 50 years of Grand Prix history in one day? The task was to shoot 24 historic sports cars, some with an estimated value of over $10 million dollars a piece, in 12 hours as the book would begin with a dawn shot and end with a dusk shot. Once we had chosen a spot we needed to shoot some rough tests with a Caterham to ensure we were getting what we needed. This also helped us define the size of the canvas and framework required, the general position for the camera, which decided where our power needs would be, and the way in which we would need to bring the cars in. After all, they had to roll on to the set, get photographed and roll out again at a pace of one every 30 minutes without fail. No time for lunch then!

We utilised the help of a Bahraini events company to supply the structure for our canvas framework. This had to be as decorative as possible, as it would feature in the shots.

Come the day we arrived before sunrise and began the full set-up, this was hindered slightly by the fact that we had a 25mph wind to contend with. Large canvases and strong winds don’t really go together well. We doubled up on sandbags and started rolling in the cars. This in itself was a task. Firstly, they had to arrive in order. Because of the way the book was designed the cars are lit from dawn through midday to dusk in their correct chronology, so we needed them to arrive correctly. No easy task when you consider they were being unpacked from 12 containers in the main carpark by hand (2 to a container), by a small team of trusted workers, surrounded by security guards, searched and supervised by customs guards and everybody was more interested in getting them to the safety of the display tent rather than onto a dusty, hot, sometimes busy race track. Add to this the fact that they either can’t, or aren’t ready, to move under their own steam and the whole thing becomes something of a logistical nightmare.

When the first cars arrived at the track, pulled behind a quad and steered by their keeper, it was hard to quell everyone’s excitement at the chance to touch a piece of motor racing history (or a $10 million dollar car, whichever way you look at it), but the heavy deadline required that we stayed focussed and got on with the job. We shot the first car, wheeled it out of the set and began the process of shooting the details which would be needed for each cars page. In all we had 4 photographers, one on the main car portraits, one on the details, me capturing the behind-the-scenes moments of the day (when I wasn’t busy tracking everything else) and a fourth photographer documenting our involvement.

The blazing heat of the Bahraini sun on a black tarmac track soon began taking it’s toll and we had to shuttle the hire car back and forth from the Paddock bringing more and more water and soft drinks, using the cars air-con as a makeshift fridge on the track itself. The heat was having unexpected effects elsewhere also, with the wireless communicators between the flash guns and the camera becoming increasingly temperamental.

By midday we were approximately an hour behind, but the novelty had firmly worn off from the early morning and, despite the growing heat, we began to get quicker.

Constantly reviewing the shots on a laptop in the car took up a fair amount of time in itself, but by 4pm we were back on track again and had all the remaining cars sitting in a row ready to be wheeled in.

The last cars went through and although we were exhausted and there was a lot of pressure from everybody to pack up and let them go home we hung out for a real ‘night’ shot with the lights of the BIC and Sakhir tower glowing majestically atop their incredible structures.

In all quite a day, but no time to rest on our laurels, there were still 20 leather bound, boxed 108 page VVIP books and 500 soft covered versions to be laid out, approved, printed, finished and delivered within 5 days, but that’s another story.

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Racy Fonts http://www.interstateofmind.com/racy-fonts/ http://www.interstateofmind.com/racy-fonts/#comments Tue, 25 Aug 2009 11:05:20 +0000 http://www.interstateofmind.com/?p=376 Two typographers and a pro race pilot collaborated to design a font with a car. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. Here at Interstate we’re not sure about the font but we’re loving the idea. Why not hire a F1 car next time around.

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Two typographers and a pro race pilot collaborated to design a font with a car. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. Here at Interstate we’re not sure about the font but we’re loving the idea. Why not hire a F1 car next time around.

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