Interstate of Mind » Retail http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 BoxPark http://www.interstateofmind.com/boxpark/ http://www.interstateofmind.com/boxpark/#comments Wed, 07 Dec 2011 16:44:18 +0000 http://www.interstateofmind.com/?p=1848 Sixty shipping containers have been transformed into the world’s first pop-up shopping mall BOXPARK, opened last week-end in Shoreditch.
Designed by architects Waugh Thistleton, it is the brainchild of Roger Wade of Boxfresh and real estate developers Hammerson, who were behind Birmingham’s Bullring.

No high street retailers, says BOXPARK,  –  Just selected, ground-breaking brands by invitation only to create a revolutionary mix – and simply great products – that you won’t find anywhere else in the world.

Surprisingly we found mostly big street brands: Nike/Oakley/Levis/Penguin/Vans/Lacoste/Dockers but it’s nice to see a Phaidon’s store in the mix too and Urbanears. Some ‘box-shops’ will also be offered to local creative industries and organisations at preferential rates to ensure BOXPARK always involves and enhances every community it joins.

We like it: it’s bold, solid, unexpected and fun, keeps street brands in one central place away from the local streets.

Not so sure: Not innovative enough with the selection of brands, not all units are occupied yet

Boxpark will have the site for the next 5 years when it will be replaced by 2,000 homes.

More information : www.boxpark.co.uk

]]>
http://www.interstateofmind.com/boxpark/feed/ 0