Interstate of Mind » samsung http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 An all round Smart performance http://www.interstateofmind.com/an-all-round-smart-performance/ http://www.interstateofmind.com/an-all-round-smart-performance/#comments Wed, 03 Apr 2013 11:01:15 +0000 http://www.interstateofmind.com/?p=2962 A 1st hand experience of InterGTM's Porsche Carrera Cup Team, Samsung Smart Motorsport's inaugural race at Brands Hatch.

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This Easter weekend saw the first race of a new season for the British Touring Car Championship and the Porsche Carrera Cup GB. It was also the first race for our client, InterGTM‘s Porsche Carrera Cup team, Samsung Smart Motorsport.

All of the build up and hype boiled down to delivering a blistering performance this weekend. Weeks of testing, excitement, media launches, travel and preparation led to the first race of the season, which was held at legendary British circuit, Brands Hatch.

Our drivers, Michael Meadows and Richard Kent, knew exactly what was was expected of them, and with a strong, experienced team behind them, they went into the weekend confident and focused.

The qualifying round brought Michael into 2nd on the grid for race day 1, with Richard a little further back in 6th. The cold weather didn’t distract the drivers, and they both put in impressive displays which found Michael finishing 2nd and Richard finishing 6th. On race day 2, Michael started from pole position, with Richard again starting from 6th. The second race had more drama than the first, with Michael taking an unfortunate spin off the track. While trying to overtake on the outside of a corner, Michael received a rather controversial nudge from another driver, which sent him wide on the grass, resulting in a spin across the track and hitting a tyre wall backwards. Fortunately, the car was still able to drive, and Michael was able to put in some of the fastest lap times of the weekend, but only able to play catch up and finish 9th. Richard put in a consistant drive and secured a comfortable 5th place finish.

Across the two days of racing, Michael currently sits in 3rd in the driver championship, with Richard just behind in 4th, while Samsung Smart Motorsport sit comfortably in 2nd in the team championship.

From my point of view, visiting Brands Hatch was a fantastic experience! As I’ve been involved in this job since day one, it’s was great to finally see our graphics in a racing environment. Seeing the transporter garage, fully liveried cars, team uniform, all in application was incredibly rewarding.

As this was also my first time at a race weekend, I was unsure what to expect. The Brands Hatch environment was very exciting, despite the cold weather, and the race events were action packed and thrilling!

A great weekend in all, and I look forward to the second race weekend, Donington Park on the 19th-21st of April.

You can keep up to date on all things InterGTM by following Michael, Richard and InterGTM on Twitter.

You can also find us on Facebook, Instagram and Flickr!

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Smart Teamwork http://www.interstateofmind.com/smart-teamwork/ http://www.interstateofmind.com/smart-teamwork/#comments Tue, 12 Mar 2013 11:14:00 +0000 http://www.interstateofmind.com/?p=2954 The launch of the Samsung Smart Motorsport Team at the Porsche Centre, Mayfair took a lot of preparation. But this time-lapse sequence of the setting up is quite poetic with all the suppliers from vinyl applicators to lights and AV teams all working in perfect harmony to get the job done.

A successful night - shots can be found at the InterGTM Flickr feed here.

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The launch of the Samsung Smart Motorsport Team at the Porsche Centre, Mayfair took a lot of preparation. But this time-lapse sequence of the setting up is quite poetic with all the suppliers from vinyl applicators to lights and AV teams all working in perfect harmony to get the job done.

A successful night – shots can be found at the InterGTM Flickr feed here.

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The launch of a dynamic partnership http://www.interstateofmind.com/the-launch-of-a-dynamic-partnership/ http://www.interstateofmind.com/the-launch-of-a-dynamic-partnership/#comments Tue, 12 Mar 2013 10:20:40 +0000 http://www.interstateofmind.com/?p=2942 As mentioned on an earlier post, we've been busy working on a new brand for the Samsung Smart Motorsport Porsche Carrera Cup Team.

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As mentioned on an earlier post, we’ve been busy working on a new brand for the Samsung Smart Motorsport Porsche Carrera Cup Team. This comprised of a launch night in the Porsche Centre, Mayfair; a glittering night where the new livery was unveiled. But we’d been busy much earlier slowly dressing the cars each time they went out for performance testing at circuits at home and abroad.

Next step is the first race, on Easter weekend at Brands Hatch. Good luck team!

Follow the team at the official Instagram, Flickr, Twitter or Facebook feeds or check out the InterGTM website.

Below is the official press release.

Samsung Electronics UK today announces its partnership with InterGTM to run a hand selected team in the Porsche Carrera Cup GB Championship. The InterGTM team, will enter as ‘Samsung Smart Motorsport’ and the partnership will be used to showcase the Samsung Smart TV product range through innovative content such as the team’s first promo film which has been shot in Ultra HD.

“Despite the obvious synergies in technological performance between the cars and our televisions, for Samsung this is much more than just a sponsorship,” said Guy Kinnell, Director and Head of TV/AV, Samsung UK and Ireland. “This is about using Samsung’s relentless innovation and passion for excellence to help raise the bar in motorsport.”

InterGTM has charged Michael Meadows and Richard Kent to lead their on-track assault. Both drivers shone in junior single-seater series as they looked to reach Formula One, but have since switched to GT racing and recognise the career opportunity offered by Samsung Smart Motorsport’s entry into the category.

Michael who is the reigning Porsche Carrera Cup GB Champion will work with GT rookie Kent to help deliver the programme objectives both on and off-the track, with both drivers getting the opportunity to act as ambassadors for a blue-chip brand.

“With Samsung Smart Motorsport we have attempted to create a platform that can genuinely showcase blue-chip brands,” said Nick Downes, Managing Director, InterGTM. “We have selected two fantastic young drivers, both of whom are energetic and ambitious – not only to win championships, but to develop their respective careers off-track. We hope this partnership will start to outline what can be achieved in motorsport.”

“We have been working very closely with Samsung to help create a scalable platform which can grow throughout motorsport and help socialise its brand and products to a very loyal and knowledgeable audience,” said Paul Mace of InterGTM.

“We’re confident that we can help them achieve their objective of contributing to positive change within the sport, whist concurrently driving new business opportunities which will help qualify their investment.”

Porsche Carrera Cup runs on the UK’s premium motorsport package, TOCA, and will provide Samsung an opportunity to engage with more than 35,000 fans at each event and a further 19m viewers via live TV coverage on ITV.

The first race of the 2013 Porsche Carrera Cup GB will mark the championship’s 200th race and also the 50th of the remarkable 911 model. In a decade the Porsche Carrera Cup has generated over £40m for the British Motorsport Industry.

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