Interstate of Mind » Sports http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 The Olympics; Reworked http://www.interstateofmind.com/the-olympics-reworked/ http://www.interstateofmind.com/the-olympics-reworked/#comments Tue, 14 Aug 2012 16:58:29 +0000 http://www.interstateofmind.com/?p=2540 So the 2012 Olympic Games are now over, and if I’m being honest, a few months back I never thought I would feel even the slightest bit lost without the daily hype surrounding the athletes and their sporting achievements, and which country is in the lead with gold medals. But incredibly, I am now.

Thankfully just around the corner is possibly an even more exciting sporting phenomenon. Make way people for the Paralympics, or ‘The Superhumans’ as Channel 4, the official broadcaster of the 2012 Paralympic Games, have so ambitiously put it. I can’t help but feel completely captivated each time I see their huge marketing campaign surrounding some of the members of the Paralympian Team GB. A tiny glimpse into some of their personal stories coupled together with their level of endurance and determination and I’m hooked. Every time I see the trailer I think “I really want to go and see that film” and then realise that this is something very real about to take place practically on my doorstep. And to top that, one that has been promised to be the biggest and most popular Games in Paralympic history.

Reworking the Olympics strapline, and to quote the words of one message hung on the memory tree in the specially designed Games terminal at Heathrow Airport: be ‘inspired by a generation’. Admirable.

Campaign Credit: 4Creative

 

Campaign Credit: McCann Worldgroup  /  Illustration Credit: HelloVon

 

 

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Celebrity Spots http://www.interstateofmind.com/celebrity-spots/ http://www.interstateofmind.com/celebrity-spots/#comments Wed, 08 Aug 2012 14:03:45 +0000 http://www.interstateofmind.com/?p=2459 Even though London has been a bit of a ghost town over the last week or so, there’s been a fair amount of celeb spotting to be had on the tube. Athletes past and present, commentators and presenters galore. They all seem to have shunned the Olympics lanes in favour of the good old underground. So having not been able to get my phone out in time for Sharron Davies, Mark Foster and the entire Turkish athletics team, I finally managed a sneaky, voyeuristic pic of presenting legend John Inverdale! Enjoy…

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