Interstate of Mind » Subway http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Lose Yourself in a Good Book http://www.interstateofmind.com/lose-yourself-in-a-good-book/ http://www.interstateofmind.com/lose-yourself-in-a-good-book/#comments Wed, 09 Feb 2011 09:56:15 +0000 http://www.interstateofmind.com/?p=1018 Last Friday saw the re-release of Marian Keyes’ latest novel, The Brightest Star in the Sky, which we at Interstate are very excited about. Having been approached by Penguin back in October last year, following our hugely successful Jamie Oliver/Penguin collaboration, we were briefed to create a fresh new look for the Queen of Chick-Lit. With her writing described as wry, perceptive and charming, and with an army of readers already hooked on her grown-up brand of fiction, Marian’s books needed a cover to match this complex and intelligent interior.

Following much research into the lady herself and her audience, we settled on a typographic style which would allow growth through not only this current book and those to come, but also for the entire back catalogue. The final look uses connective lines illustrating the emotional journey that the reader is taken on, leading into key elements from the book’s content. The typographic look was softened by the publishers through the use of a sketched vignette and an advertising campaign, advised by ourselves, was rolled out at the end of last week. We even saw a TV ad over the weekend…

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A ‘Knicked’ Logo http://www.interstateofmind.com/a-%e2%80%98knicked%e2%80%99-logo/ http://www.interstateofmind.com/a-%e2%80%98knicked%e2%80%99-logo/#comments Wed, 23 Dec 2009 08:41:29 +0000 http://www.interstateofmind.com/?p=123 I recently saw some original New York City subway tokens from 1953 and thought to myself “that design looks familiar”. It is in fact the inspiration behind the New York Knicks basketball team’s ‘NYK’ alternate logo.

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I recently saw some original New York City subway tokens from 1953 and thought to myself “that design looks familiar”. It is in fact the inspiration behind the New York Knicks basketball team’s ‘NYK’ alternate logo.

By replacing the ‘C’ with a ‘K’, incorporating their uniform colours into the design and making a few minor adjustments, the Knicks successfully ‘recycled’ an iconic emblem firmly embedded in the city’s history.

An original New York City subway token from 1953

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Metrocard Art http://www.interstateofmind.com/metrocard-art/ http://www.interstateofmind.com/metrocard-art/#comments Wed, 04 Nov 2009 12:10:13 +0000 http://www.interstateofmind.com/?p=427 I was intrigued by Anthropologie’s window display as I walked down West Broadway last week. They have painted a New York Subway map on the window through which is viewed a suspended cut-out Manhattan island made of expired Metrocards.

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I was intrigued by Anthropologie’s window display as I walked down West Broadway last week. They have painted a New York Subway map on the window through which is viewed a suspended cut-out Manhattan island made of expired Metrocards.

When I ‘Googled’ to see if any other Metrocard art existed I discovered some great pieces by 110th St. MTA booth attendant Louis Torres. Apparently he was ordered to remove his art from the windows of the ticket booth by MTA officials. They soon changed their minds when commuters complained and Louis’ pieces are now on display again.

Have a look at this link to see more of Louis’ art.

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