Interstate of Mind » Trends http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Not just a Container http://www.interstateofmind.com/not-just-a-container/ http://www.interstateofmind.com/not-just-a-container/#comments Fri, 18 Mar 2011 11:15:03 +0000 http://www.interstateofmind.com/?p=1260 Downtown Brooklyn will be getting its own shipping container market, named Dekalb Market and will be located at CityPoint.

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Downtown Brooklyn will be getting its own shipping container market, named Dekalb Market and will be located at CityPoint.

Opening this summer, it will be home to a food market, local artisans, restaurants, work-sell shops, a performance venue, giving preference to first time retailers.

Its developer, Urban Sponn, is also running a competition to come up with an innovative idea for the structure, with the winner receiving six months free rent and $3,000 for design and construction.

CONTAINER SPECS: Designs must conform to an 8’ wide by 20’ long by 9.5’ high ISO steel shipping container.

Read more on the Dekalb Market website

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‘Live’ from LS:N Global Autumn Trend Briefing http://www.interstateofmind.com/%e2%80%98live%e2%80%99-from-lsn-global-autumn-trend-briefing/ http://www.interstateofmind.com/%e2%80%98live%e2%80%99-from-lsn-global-autumn-trend-briefing/#comments Wed, 20 Oct 2010 16:48:52 +0000 http://www.interstateofmind.com/?p=640 One sunny afternoon in October Interstate ventured out to Kings Place on a trail to discover the future. This is what we learned...

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“I just make videos because I truly believe
that, together with the internet, we can
change the world for the better!”
Myles Dyer, vlogger

Emerging micro-trends and cutting-edge innovations that leading brands are already adopting, guide us in making informed decisions that help our clients succeed. To get a fresh insight into what lies ahead, Interstate recently attended the Autumn 2010 LS:N Trend Briefing hosted by The:Future:Laboratory.

In a future where change seems to be the only constant, trying to predict what comes next might seem like a blind stab in the dark. How do we live ten years from now? Does growing environmental awareness and concerns about climate change affect the choices we make in our offline and online life? In the future do we harvest our own crops from local rooftop allotments? Do we rent our car from the local car club to cut down on resources? As the boundaries between online and real life blurs, how do we keep up with Generation D, the new kids on the block who can’t imagine a world without computers, mobile phones and the internet? Will we all communicate through avatars, customised online versions of our perfect selves, or is social media a fad of the noughties? What are our common values and how do they affect the choices we make as consumers?

For four intense sessions discussing the latest in micro and macro trends we got a taste of tomorrow’s media landscape and its new inhabitants. An exciting new ‘live’ age was introduced and dramatised by a heckler stirring up the audience (and the security guards), and a string quartet quietly performing John Cage’s soundless symphony 4’33. We left the trend-briefing inspired and entertained, ready to apply our learning to new and exciting projects. Just for a moment we glimpsed the future, and we’re ready to help shape yours.

For more information about this and future events see LS:N Global

Images by Interstate and LS:N Global

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Future 10 http://www.interstateofmind.com/future-10/ http://www.interstateofmind.com/future-10/#comments Thu, 18 Feb 2010 16:22:21 +0000 http://www.interstateofmind.com/?p=313 As creative brand advisors we encourage our clients to invest in future solutions. On one of my frequent gallery tours of London,  I started wondering what the future Museum walk will be like. Being a keen list-maker ( I will create top tens of just about anything ), I started browsing the web for key trends.
These are my observations for 2010.

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As creative brand advisors we encourage our clients to invest in future solutions. On one of my frequent gallery tours of London,  I started wondering what the future Museum walk will be like. Being a keen list-maker ( I will create top tens of just about anything ), I started browsing the web for key trends.
These are my observations for 2010.

1. The Audience is Not Listening
In order to engage and excite future audiences, museums and galleries will have to rethink their role as mediators of content to actively allow the audience to contribute their own ideas. People will change from passive spectators to becoming active decision makers, influencing the agenda of exhibitions and contributing own content.

2. Interact
Most museum pages are static allowing little or no interaction. This model is a potential dinosaur, and will not survive the expectations of a highly computer literate demographic of kids and young adults.  New trends urges museums and galleries to extend their public interaction beyond Facebook and Twitter. Integrating Flickr on the web is one cost-effective solution to showcase new exhibitions, events and behind the scene type material allowing members to submit their own contributions.

3. Personalise
Getting ahead means tracking and serving people as individuals.  Personalised user benefits includes exhibition tweet reminders, and customised museum profiles that allows you to tag your favourite piece of art. Museums and galleries will have to learn from sites like Ebay, Amazon, Itunes and Spotify who allows people to create their own user profiles, and supplies tailored information based on individual interest. Expect to see a growing number of ‘You may also like’ ads and  ‘Get in the door free’  offers.

4. Be Flexible
A recent trend of pop-up exhibitions and outdoors activities in local community spaces, have sparked off the idea of a museum where things ‘just happen’ . Inspired by open market spaces and outdoors cultural heritage sites, the pop-up museum offers a new and exciting way to break out of the traditional space and attract a more diverse audience.

5. Diversify
Large museums are discovering the need to segment their audiences as the motivation for visiting is largely variable. Printed material should reflect this by replacing generic brochures with leaflets specifically created to aime at each group.

6. Go Green
Museums will be challenged to strengthen their commitment to making a difference and actively make a stand through exhibiting green thinking, promoting local tourism and highlighting social issues.  Actively seeking to affect the behavior of visitors, most museums of the future will go green.

7. Big Brands Know How To
Know the most efficient media channels and use them to their full potential. Museums and Galleries will gain from looking at how corporate brands display their brand to attract new customers. Think of what every application adds to the existing brand collateral. If you’re already using Facebook and Twitter, how will you utilize a blog to add additional excitement about your gallery?

8. Collaborate
In 2010 galleries will be looking to join forces and collaborate to attract new audiences, rather than spend resources competing for the same people.

9. Go Global
Most galleries will exhibit a growing number of international artists.

10. Go Create
Abraham Lincoln said ‘The best way to predict your future is to create it!’ We agree.
Sources: bigthink.commuseummarketing.co.uk, futureofmuseums.blogspot.com, createdemocracy.com

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