Interstate of Mind » USA http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Ex(os)-Terminator: “I’ll be back – with the deposit http://www.interstateofmind.com/exos-terminator-%e2%80%9ci%e2%80%99ll-be-back-%e2%80%93-with-the-deposit/ http://www.interstateofmind.com/exos-terminator-%e2%80%9ci%e2%80%99ll-be-back-%e2%80%93-with-the-deposit/#comments Mon, 04 Oct 2010 11:35:26 +0000 http://www.interstateofmind.com/?p=585 Copyright © 2010 by Riverview Media Photography, Tia Gemmell. Courtesy of Pebble Beach Concours d'Elegance.

Luckily for Lotus Motorsport’s Stephen Wright, he didn’t hear the words, “Give me your boots, your clothes and your motorcycle.” from the Governater at this years Pebble Beach Concours d’Elegance in California. He was checking out the new Lotus T125 with fellow car fan Jay Leno.  With livery and branding of the Exos Exoperience by Interstate, the car caused a real stir on the green.

It’s latest outing was on the stand at the recent Paris Motorshow, where the dawn of a new Lotus era was unveiled by CEO Dany Bahar.

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Copyright © 2010 by Riverview Media Photography, Tia Gemmell. Courtesy of Pebble Beach Concours d'Elegance.

Luckily for Lotus Motorsport’s Stephen Wright, he didn’t hear the words, “Give me your boots, your clothes and your motorcycle.” from the Governater at this years Pebble Beach Concours d’Elegance in California. He was checking out the new Lotus T125 with fellow car fan Jay Leno.  With livery and branding of the Exos Exoperience by Interstate, the car caused a real stir on the green.

It’s latest outing was on the stand at the recent Paris Motorshow, where the dawn of a new Lotus era was unveiled by CEO Dany Bahar.

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Hunting for the perfect BBQ book http://www.interstateofmind.com/hunting-for-the-perfect-bbq-book/ http://www.interstateofmind.com/hunting-for-the-perfect-bbq-book/#comments Sun, 15 Aug 2010 15:44:07 +0000 http://www.interstateofmind.com/?p=604 America's favorite culinary pastime gets a back-to-basics new cookbook by Adam Perry Lang, designed by Interstate.

Read more at CoolHunting
or buy the book ar bbq25.com

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America's favorite culinary pastime gets a back-to-basics new cookbook by Adam Perry Lang, designed by Interstate.

Read more at CoolHunting
or buy the book ar bbq25.com

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Neon Nostalgia http://www.interstateofmind.com/neon-signs/ http://www.interstateofmind.com/neon-signs/#comments Wed, 11 Aug 2010 10:09:44 +0000 http://www.interstateofmind.com/?p=246 It is Concours week in Monterey and as I wondered around the exhibits on the golf course adjacent to the hotel where we are staying I was drawn by the bright lights emanating from one particular tent. A great collection of automotive neon signs on display from Dave's Nostalgia.

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It is Concours week in Monterey and as I wondered around the exhibits on the golf course adjacent to the hotel where we are staying I was drawn by the bright lights emanating from one particular tent. A great collection of automotive neon signs on display from Dave’s Nostalgia.

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The staying-power of Formula 1 http://www.interstateofmind.com/the-staying-power-of-formula-1/ http://www.interstateofmind.com/the-staying-power-of-formula-1/#comments Sun, 08 Aug 2010 11:31:45 +0000 http://www.interstateofmind.com/?p=288 This afternoon at Laguna Seca I watched a race featuring classic Formula 1 cars. It's amazing to think that these cars, some of which are over 30 years old, are still maintained and kept in race condition for reunion events like this. Having recently worked on The Power of Formula 1 project it was also great to see some of the cars featured in the flesh... or bodywork!

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This afternoon at Laguna Seca I watched a race featuring classic Formula 1 cars. It’s amazing to think that these cars, some of which are over 30 years old, are still maintained and kept in race condition for reunion events like this. Having recently worked on The Power of Formula 1 project it was also great to see some of the cars featured in the flesh… or bodywork!

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Notting Hill 2997 Miles http://www.interstateofmind.com/notting-hill-2997-miles/ http://www.interstateofmind.com/notting-hill-2997-miles/#comments Fri, 18 Dec 2009 18:26:06 +0000 http://www.interstateofmind.com/?p=84 Nigel and I recently attended an Arabic typography workshop at the TDC (Type Directors Club) in New York. Also in attendance was James Montalbano, a New York based typographer who designed the Clearview Highway font used on road signs throughout the US. It was great to meet James and hear his views on typography, as well as his advice on using Fontlab Studio.

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Nigel and I recently attended an Arabic typography workshop at the TDC (Type Directors Club) in New York. Also in attendance was James Montalbano, a New York based typographer who designed the Clearview Highway font used on road signs throughout the US. It was great to meet James and hear his views on typography, as well as his advice on using Fontlab Studio.

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The Story Behind the Yankees’ Logo http://www.interstateofmind.com/the-story-behind-the-yankees%e2%80%99-logo/ http://www.interstateofmind.com/the-story-behind-the-yankees%e2%80%99-logo/#comments Sun, 06 Dec 2009 19:29:05 +0000 http://www.interstateofmind.com/?p=108 In today’s multi-billion dollar world of sports branding the story behind possibly its most recognizable insignia is somewhat a refreshing one. The inter-locking ‘NY’ initials are known around the globe as the famous emblem of the New York Yankees , an emblem on which they have built the true giant of international sports franchises.

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In today’s multi-billion dollar world of sports branding the story behind possibly its most recognizable insignia is somewhat a refreshing one. The inter-locking ‘NY’ initials are known around the globe as the famous emblem of the New York Yankees , an emblem on which they have built the true giant of international sports franchises. Although I have been a fan of the Yankkes since my first trip to New York in 1992, it was only on a tour of the famous, and soon to be demolished “House That Ruth Built” in 2007 that I discovered the history of my favourite sporting motif. Proudly displayed in the redbrick walkway of Monument Park, behind centre field, sat a commemorative plaque confirming and celebrating the famous design’s illustrious history.

The Monument Park plaque

Two of the early designs by Tiffany & Co. used as jersey logos between 1903 and 1907

The original insignia was created in 1877 by Louis B. Tiffany (Tiffany & Co.) for a medal to be awarded by the New York City Police Department to Officer John McDowell – the first NYC policeman shot in the line of duty. In 1909 the insignia was adopted by the New York Highlanders Baseball Club and appeared on their uniforms as a proud endorsement of the city and to rival the orange NY symbol used by the New York Giants and later the Mets. The New York Press began to adopt the “Yankees” nickname when covering the Highlander’s games, and in 1913 the team became officially know as the New York Yankees and the branding phenomenon was born. The NY insignia has remained to this day, gradually evolving with each passing year. I wonder if a ‘brand guidelines’ has accompanied this famous marque through the years or whether it’s evolution has been as organic as it’s inception.

From left to right; The cap logo, the jersey logo and the print logo

Most Yankee fans, most people in fact, probably believe there is only one version of the insignia but a guidelines document would clearly show there have been numerous amendments to it’s shape and proportions – many probably only noticeable through the eyes of a designer. There are currently three versions in use today. Firstly, the cap insignia which features an inter-locking N and Y of the same scale and proportions. Secondly, the version that appears on the breast of the team’s home jersey which includes a slightly larger Y in proportion to the N and also features slightly exaggerated curves. And thirdly, the ‘print’ version which is used on all marketing material and is displayed behind the home plate at the new Yankee Stadium. In this version the N and Y characters both have slightly exaggerated serifs.

Each version of the logo stands as the same symbol of Yankee and New York pride.

The print logo being ‘printed’ behind the home plate at the new Yankee Stadium

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Interstate California http://www.interstateofmind.com/interstate-california/ http://www.interstateofmind.com/interstate-california/#comments Wed, 26 Aug 2009 11:00:18 +0000 http://www.interstateofmind.com/?p=369 Following a set of new business opportunities, Interstate was invited to visit LA for the first time in 2009.
This marks a new chapter in the company’s history that will see us returning to ‘The Golden State’ for new
and sunny ventures.

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Following a set of new business opportunities, Interstate was invited to visit LA for the first time in 2009.
This marks a new chapter in the company’s history that will see us returning to ‘The Golden State’ for new and sunny ventures.

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