The launch of a dynamic partnership12th March 2013
As mentioned on an earlier post, we’ve been busy working on a new brand for the Samsung Smart Motorsport Porsche Carrera Cup Team. This comprised of a launch night in the Porsche Centre, Mayfair; a glittering night where the new livery was unveiled. But we’d been busy much earlier slowly dressing the cars each time they went out for performance testing at circuits at home and abroad.
Next step is the first race, on Easter weekend at Brands Hatch. Good luck team!
Below is the official press release.
Samsung Electronics UK today announces its partnership with InterGTM to run a hand selected team in the Porsche Carrera Cup GB Championship. The InterGTM team, will enter as ‘Samsung Smart Motorsport’ and the partnership will be used to showcase the Samsung Smart TV product range through innovative content such as the team’s first promo film which has been shot in Ultra HD.
“Despite the obvious synergies in technological performance between the cars and our televisions, for Samsung this is much more than just a sponsorship,” said Guy Kinnell, Director and Head of TV/AV, Samsung UK and Ireland. “This is about using Samsung’s relentless innovation and passion for excellence to help raise the bar in motorsport.”
InterGTM has charged Michael Meadows and Richard Kent to lead their on-track assault. Both drivers shone in junior single-seater series as they looked to reach Formula One, but have since switched to GT racing and recognise the career opportunity offered by Samsung Smart Motorsport’s entry into the category.
Michael who is the reigning Porsche Carrera Cup GB Champion will work with GT rookie Kent to help deliver the programme objectives both on and off-the track, with both drivers getting the opportunity to act as ambassadors for a blue-chip brand.
“With Samsung Smart Motorsport we have attempted to create a platform that can genuinely showcase blue-chip brands,” said Nick Downes, Managing Director, InterGTM. “We have selected two fantastic young drivers, both of whom are energetic and ambitious – not only to win championships, but to develop their respective careers off-track. We hope this partnership will start to outline what can be achieved in motorsport.”
“We have been working very closely with Samsung to help create a scalable platform which can grow throughout motorsport and help socialise its brand and products to a very loyal and knowledgeable audience,” said Paul Mace of InterGTM.
“We’re confident that we can help them achieve their objective of contributing to positive change within the sport, whist concurrently driving new business opportunities which will help qualify their investment.”
Porsche Carrera Cup runs on the UK’s premium motorsport package, TOCA, and will provide Samsung an opportunity to engage with more than 35,000 fans at each event and a further 19m viewers via live TV coverage on ITV.
The first race of the 2013 Porsche Carrera Cup GB will mark the championship’s 200th race and also the 50th of the remarkable 911 model. In a decade the Porsche Carrera Cup has generated over £40m for the British Motorsport Industry.