The Power in Production19th September 2014
Conceptualised, planned and designed by Interstate, the 2014 edition of The Power of Formula 1 is our latest project hot off the press. With the launch at this weekends Formula 1 Singapore Grand Prix, this spectacular hybrid package of print and digital is soon to be in the hands of an exclusive audience.
Interstate have produced the ‘purpose document for Formula 1, more of an experience than a printed product. An experience that truly reflects the synthesis of sport and business that combine to form Formula 1 in the 21st Century.
Over 3.5kg in weight, this box set of books and digital material feature over 500 stunning images from a range of Formula 1’s top photographers supported by over 20,000 words. All of this adds up to be one of the most extensive and comprehensive brand documents we have produced. With the pinnacle of motor sport as the client, we knew we had to take this to the next level.
See below for a sneak peak of Interstate’s print minders casting their eyes over the job on press.
With the full case study to be unveiled shortly (view previous case study here), be sure to follow us on social networks over the coming weeks for more behind the scenes action.